The State of Direct Mail

Lob has partnered with Comperemedia to dig into the art and science of direct mail marketing. Our survey of 200+ marketing leaders across the US sheds new light on the approach, effectiveness and best practices of modern direct mail marketers.

Is direct mail still relevant?

Without question, 60% of companies sending direct mail say it’s their highest ROI marketing channel. Over 50% of companies see response rates of 5% or higher on their direct mail campaigns.

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How is it used?

Direct mail is no longer just a customer acquisition vehicle. Customers are increasingly using it for customer engagement, retention, and even advocacy. These lifecycle-focused campaigns see some of the highest returns.

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What's new in direct mail?

Software is displacing traditional mail house and agency relationships. Companies that use technology to automate direct mail campaigns have higher ROAS and profitability than their competitors.